a running injury brought me to my first yoga class ten years ago.

i didn't think much of it, other than as a form of exercise. but, as i incorporated yoga into my routine -in an attempt to relieve a stressed out illiotibial band - i began to recognize that it was relieving more than my physical body. so, i began to explore other types of yoga. after yoga class i felt a sense of "all-rightness," no matter what was going on in my outside life. being on the mat made me pause; caused me to be acutely conscious. the experience of just being - engaging fully in what i was doing, became something i wished to extend to other areas of my life.

so i quit my corporate job, i went to art school, i went to work with a small rug design company.

i loved being creative, i loved being involved in a small business, i loved yoga.

and as my practice progressed, i felt it was time to bring all of these passions together.

"necessity is the mother of invention:" hyde was born out of the need for natural, comfortable, yoga clothes that were stylish, fit well but still affordable. like many of my yogi friends, i wanted clothes that were as considered and thoughtful as my practice. i saw an opportunity to make graceful gear my business.

this is how yoga defined my experience.

how does it define yours?

"a.k."
anne-kerr kennedy
founder
hyde